Marketing Manager
InsuredMine
Details;
Job Role: Marketing Manager
Exp: 3+ Years
Job Location: Kolkata (Onsite)
Job Summary: We are seeking an experienced and dynamic Marketing Manager with a SaaS background to join our organization.
The ideal candidate will be a strategic thinker with a proven track record in content led marketing.
This role requires a heavy emphasis on content creation to drive brand awareness, support sales initiatives, and enhance product marketing for customers.
Roles and Responsibilities:
- Develop and execute a comprehensive content marketing strategy aligned with company goals.
- Create high-quality, engaging, and relevant content.
- Collaborate with cross functional teams, including sales, product, and customer success, to ensure content meets business objectives.
- Stay updated with current industry trends, competitor activities, and emerging technologies to form marketing strategies.
- Increase brand visibility and recognition through targeted content campaigns.
- Leverage various channels social media etc to distribute content and engage with the target audience.
- Create content that supports the sales process and addresses the needs and pain points of potential customers.
- Ensure all sales collaterals are up-to-date and reflect the latest product features and benefits.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, Media, or a related field.
- 3+ years of experience in marketing, with a focus on content marketing within the SaaS industry.
- Proven ability to create compelling content that drives engagement and achieves marketing goals.
- Strong understanding of SEO, social media, email marketing, and other digital marketing channels.
- Excellent written and verbal communication skills.
- Creative thinker with strong problem-solving skills and attention to detail.
- Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously
Additional Information
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